FAQ

To maximize the opportunity for durable change and optimize results (the return on your investment), the Cruxpoint program consists of three parts:

The Wake Up & Take Charge Event
A one-day event to help you change your health, vitality, lifespan, health-span, and quality of life.
Become informed, make the right decisions, and take action.

The Breakthrough Seminar
A three-day intensive seminar designed to deliver breakthroughs in health, vitality, and quality of life.

ACES Program
A comprehensive program of 18 months (most participants complete all their goals in 12-15 months.) Participants can graduate into the ACES Program from the Breakthrough Seminar, if they wish.

Our method is unique as we focus on long-term, durable change. We get real results by:

• Putting all our focus on the high-cost, high-risk employees
• Guiding them back to vitality and getting them out of the medical treatment system
• Setting very aggressive goals and building in strong accountability
• Building a community of committed people

In addition, our process gets real results by:

• Reframing perceptions, beliefs, perspectives, attitudes, and mindsets that hinder taking charge and building a high-quality life
• Replacing misinformation with correct, accurate, science-based information
• Correcting outright false information
• Sorting through all the confusion
• Strengthening participants’ personal responsibility and agency
• Providing sustained attention from Cruxpoint staff, trainers, and coaches
• Focusing on sustainable results that are under the control of the participant

Our secret sauce is our proven transformational methodology: The Cruxpoint Method (see, "How are you different?” above). This method is truly designed to change people’s lives. But it wouldn’t work if we didn’t do it right. We’ve been honing our approach for over 50 years with more than 200,000 people, and here’s what we’ve learned is critical to success:

• Go to the heart of the matter – the crux. Address the problem: The most ill, most at risk, and highest cost.
• Target and enroll only those who are ready. Why waste their time and your money? This may be only 10% initially of those who “should” be in the program.
• Grow the program through visible success. Create attraction.
• Tap into and enhance each participant’s personal inherent motivation, without gimmicks. We’re all human, and humans have incredible potential. Strengthen participants’ ability to deliver on that potential.
• Tap into their values and principles, and the things they want to be proud of.
• Focus on reversing disease and getting people out of the treatment box.
• Guide people to a reframed understanding of the value of their lives, and how to protect that value.

The Cruxpoint Method works because it’s not a typical wellness program. We empower people to choose to live a high-quality life, and then we send them back to you – healthy and vital – and with a much improved mindset about their lives and work.

We hear it all the time: “We can’t get them to pay attention or get involved in our wellness offerings. Out of every hundred employees who we want engaged, we only get about 7-10 or so.”

One problem is that the wellness programs are too lightweight. They are not powerful enough to really help those in need. Our approach is to put together a very strong and effective program. It’s akin to the Marines’ slogan “The Few. The Proud."

Commitment is a powerful thing. And The Cruxpoint Method only works for the motivated and committed, which is why employee participation is completely voluntary. We’ve found that our programs are for the 8-10% who want to change – who want better health and a more fulfilling life. As you consider getting started with Cruxpoint, consider that an excellent result would be getting those 8-10% successfully committed and completed. Over the long-term, our goal is to reach 20-25% of the 15% of your employees who are most in need – still only a fraction of those dealing with chronic conditions.

What’s important is providing (to those who want to change) a program that’s actually effective and produces durable results.

Once they enroll, change is in the making. Engagement in our seminar has never been an issue for Cruxpoint. We have a long and storied history of creating remarkable engagement through our programs and processes. How we go about this is not easily explained, but rather seen and understood through a pilot seminar.

Get more information on a demo seminar >

We provide printed literature for you to distribute to your employees. Besides a general overview of the program, this literature will contain the explicit criteria for participation. 

But more importantly, we will come on-site and present to your invited employees. It is up to us to get the message across – to inspire people to take part. We will do the explaining, interviewing, and enrolling – working in concert with your HR professionals.

We also provide free self-assessments on our website. Our team will respond directly to anyone who completes an assessment, providing interpretation of the results and helping guide them into the decision to participate.

Step 1: Qualification

In general, here’s how it works (the process will vary from company to company, based on your preferences):

You decide the parameters and criteria for employees’ participation based on a list of diseases and conditions. This generally takes the form of: “You are eligible for the Cruxpoint programs if you or your insured spouse have been diagnosed with or are under treatment for any of the following diseases and conditions (see list), or you are at high risk of developing a chronic disease.”

Then you invite employees (and spouses, if you wish) to attend Town Hall meetings with Cruxpoint, where we present the program and answer people’s questions. It’s best to invite all employees and set up enough Town Halls so that all who wish to attend one can do so.

We will explain to employees – using agreed-upon messaging – how the programs work, why eligibility is set up as it is, and how it is in everyone’s best interests to have such programs.*

Then we’ll qualify your leads based on the eligibility parameters you define.

*Note: As an employer you have many options as to criteria, shared costs, total numbers of employees in the program, etc. We can discuss all these options with you.

Step 2: Screening

We screen employees for desire, seriousness, and commitment using interviews, questionnaires, and signed forms.

At this point of the process, we maintain a careful balance of restriction and commitment. We know that restriction is important because our programs ultimately only work for those who:

• are already under treatment for chronic diseases and conditions
• have been diagnosed but are not under medical treatment
• are in the high-risk, high-cost categories
• have a genuine felt need – an honest-to-goodness desire to change
• are willing to commit to a serious, sustained program

Step 3: Enrollment

We work in conjunction with your HR team to screen and enroll participants. We’ll handle all the necessary waivers and permissions.

Step 4: Delivery

We will deliver the three-day Breakthrough Seminar on-site if you have the facilities to do so. Otherwise, we deliver in an agreed-upon hotel or conference center venue. Cruxpoint will deliver with two senior trainers/facilitators, and with support of one Cruxpoint assistant. We will need the additional support of one person from the HR organization.

We have some crazy success stories. Here are some tangible metrics you can look for:

• Changes in participants’ biomarkers and VIVID health and quality of life numbers
• Improvements on risk factors
• Resolution of chronic diseases and conditions
• Lower costs for pills and procedures
• Participants safely off medications (or reduced use)
• Improvements on self-assessed quality of life indicators
• Improved satisfaction with work-life
• Changes in performance appraisals
• Achievement of employees’ explicit Cruxpoint program goals
• ROI using rigorous metrics

We rely on classic research design to measure success. Specifically we measure claims costs of participants as a group against changes in claims costs of eligible but non-participating employees. Your health insurer, TPA/broker, and Cruxpoint will track individuals’ and the group’s progress.

Your company only pays for those participants who are successful. Cruxpoint does not make money on, and the company does not pay for failures. We can discuss this with you.

Your company will be responsible for the following costs for the Wake Up & Take Charge Event:

• Travel, lodging, meals, and ordinary expenses for Cruxpoint training team
• Facilities costs
• Participants’ day off from work in order to attend
• The retail cost of $95 per participant

Your company will be responsible for the following costs for the Cruxpoint Breakthrough Seminars:

• Travel, lodging, meals, and ordinary expenses for Cruxpoint training team
• Facilities costs
• Participants’ three days off from work in order to attend
• The retail cost of $1250 per participant OR a negotiated system-sale contract*

*Note: We can discuss all the options with you. Each company will decide what sort of cost sharing it wants, if any, with employees.

Your company will be responsible for the following costs for the Cruxpoint ACES Program:

• Travel, lodging, meals, and ordinary expenses for Cruxpoint training team
• Facilities costs
• Participants’ time off from work in order to attend
• The retail cost of $4500 per participant (and spouse) OR a negotiated system-sale contract*

*Note: We can discuss all the options with you. Each company will decide what sort of cost sharing it wants, if any, with employees.

We have figured out how to safely navigate the regulatory environment, including:

• ERISA
• EEOC
• ADA
• HIPPA
• etc.

Within our seminars and programs, the interchanges quickly become very open and free-flowing, and we build a community of committed people who truly want to be well and improve the quality of their lives.

One option is to send some employees and HR folks to one of our public enrollment seminars that are designed to serve small and medium businesses and the general public.

Another is to conduct 1-2 pilot Wake Up events within your company.

Let’s talk.